WSP: The name gets shorter as the firm gets bigger

 

Global professional services consultancy WSP | Parsons Brinckerhoff has simplified its name to just WSP and introduced a new brand and logo to mark its 'growth and transformation’.

The firm said the new brand celebrates the culture built on the coming together of over 85 companies in the last five years, with WSP growing to over 36,000 people globally and over 7,000 people in the UK.

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WSP's new brand logo

This includes Mouchel Consulting, which was acquired from Kier last October and will become WSP in July when it is fully integrated with the wider business.

Since January all WSP and Mouchel employees have been working under a new structure in the UK, headed by UK CEO Mark Naysmith and comprising four strategic business units: Transport and Infrastructure; Planning and Advisory; Property and Buildings; and Energy and Industry.

Mr Naysmith said: ‘This is a historic moment in the history of our company. WSP has witnessed vast changes in recent years as we’ve grown by acquisition and strategic recruitment into a leading global consultancy. This is the right time to re-articulate our shared vision, and show how we differentiate ourselves in the marketplace.

‘We’ve identified a strong core brand that unites us across cultures, clients and expertise, putting the emphasis on finding solutions to complex issues, taking accountability for projects in our local communities, and designing projects with the future firmly in mind. Our new UK structure reflects this unified vision and puts us on a firm platform for future growth.’

WSP said its new combined business has already won new projects by working together, including the Highways England Regional Investment Programme (RIP) Stages 3 and 4 (Transport and Infrastructure) and the Scotland Excel Framework (Transport and Infrastructure / Planning and Advisory / Property and Buildings).

 

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